How We'd Scale Soluna Med Spa With a Waitlist Funnel Instead of Discount Ads

The Problem Behind Bad Leads

Soluna Med Spa has a common growth problem: the ads generate attention, but the consultations are filled with price shoppers and low-intent inquiries. The schedule looks busy, yet revenue quality stays inconsistent.

If this brand came to us, we would stop pushing generic offers to cold traffic. Instead, we would use the funnel to pre-frame the buyer before the consultation ever gets booked.

The objective is not more leads. It is more qualified appointments for services with healthy margins and strong retention.

Lead with a treatment-matching quiz

Rather than sending people straight to a booking page, we would run them through a short skin-goals or treatment-fit quiz. That gives the user a more guided experience and gives the brand richer lead data. It also lets us segment follow-up based on the service they actually care about.

Use a small consultation deposit to filter intent

A $25 to $50 consultation deposit can dramatically improve show rates when the positioning is premium and the value is clear. We would test this against a free-booking path and compare close rate, not just appointment volume. The best funnel is the one that produces paying treatment plans, not the most form fills.

Create proof with local creators, not generic influencers

We would partner with a small number of polished local creators whose audience matches the desired customer profile. Their role is not to go viral. Their role is to make the med spa feel familiar, desirable, and socially validated. That kind of proof performs well in retargeting and on landing pages.

Nurture non-buyers with treatment education

Aesthetic clients often need reassurance. We would send automated follow-up with treatment prep, recovery expectations, FAQ content, and real outcomes. That keeps the brand in consideration without relying on constant discounts.

What we would build first